I have an addiction to SEO which some may think is a little over zealous, however SEO is a fierce competition and the only way to succeed is to outwork, outgun and outsmart your competition. Linked-In provides an excellent platform to help drive your SEO campaign and has a few really crucial aspects that are more superior to other SEO alternatives.
Linked-In is a serious professional network that strives to foster solid and reputable relationships. For this reason, you are assured that the traffic that you drive from Linked-In to your site are professionals with a keen interested in your content.
Secondly, those same individuals will (if you enable it) comment on your site and blog posts, thus engaging with your content more AND providing you critical insight into what is popular on your site. With this information you can continue to blog about what is useful for your visitors.
Lastly, Linked-In has ‘groups’ which professionals use to explore and exchange ideas and facilitate relationships around a common interest i.e Web 2.0. These groups have an extensive following of passionate and dedicated professionals that love to share ideas and information. By using this to your advantage, you are able to post a discussion in a ‘group’ which will generate discussion from the community and if you put a link back to your site, you will surely pickup some new visitors.
Also, as Linked-In attracts the attention of Google and other major search engines, having a link on there will enable the search engine to back-link to your site and bump you up in the SEO rankings.
