• 19Oct

    Beyond Web 2.0Whilst web 2.0 is now in full swing with social connectivity tools, the community is looking for more dynamic ways to implement the power of collaboration. Organisations are continuing to focus their efforts on web 2.0 as consumers express concerns on forums, Twitter and other web 2.0 platforms. Similarly these organisations are using platforms like Twitter to increase operational performance and increase employee and consumer satisfaction. Continue reading »

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  • 05Oct

    twitter_thumbnailMany people see Twitter as a way to express current events to a wider audience or to alert the community of their movements; however the full potential of Twitter does not simply lie with the ability to express your status. Interestingly, savvy enterprises are harnessing the micro blogging tool for recruitment purposes! But they are taking the process to new heights by harnessing the knowledge of the collective audience to determine all aspects of the advertisement. Enter crowdsourcing! Continue reading »

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  • 06Aug

    Crowdsourcing (O’ please bringeth me great profits)

    Following on from the lecture today, we touched on using the wisdom of the crowd to enable organisations to solve large and complex problems that they otherwise would not be able to. Continue reading »

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