When any organisation makes the decision to adopt web 2.0 technologies in conjunction with their current information systems; it may be a strategically motivated but no consideration has been taken into the concept of integration. This is highlighted by organisations simultaneously operating web 2.0 platforms such as Twitter, Facebook, Wiki, Blogs etc. It’s about time that organisations take an integrated approach to platform adoption. Continue reading »
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23Oct
Tags: Enterprise 2.0, Web 2.0, Web Strategy
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09Sep
What is the perfect length of a blog post? If it’s too short, people may think that you have no clue what you are talking about or that your post is not of a high quality. Likewise, a post that is too long will seem like a chore to read and turn visitors away. So what is the perfect length? – Well with the help of some web statistics and a little insight, I will show you. Continue reading »Tags: Blog Credibility, Blog Help, Optimising, Web Strategy
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26Aug
Twitter was originally intended for short & simple communication between individuals, however many organisations cashing in on the Twitter phenomenon. Why is Twitter so popular, especially for business? Well, let’s explore that question together. Continue reading »Tags: Enterprise 2.0, Web Strategy
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19Aug
There are well over 150 million blogs circulating on the internet today. Some talk about fashion, news, pop-culture, music, cooking and so on. There are three blogs that offer something that many others do not. Continue reading »Tags: Blog Help, Blog Promotion, Blog Traffic, Optimising, SEO, Web Strategy
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06Aug
Crowdsourcing (O’ please bringeth me great profits)
Following on from the lecture today, we touched on using the wisdom of the crowd to enable organisations to solve large and complex problems that they otherwise would not be able to. Continue reading »
Tags: Crowdsourcing, Web 2.0, Web Strategy

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